American Diabetes Association: events, fundraising, and the brand engine that runs them.

About American Diabetes Association.

American Diabetes Association is a healthcare nonprofit engagement run on Reneka's AAIA framework. The American Diabetes Association runs one of the most ambitious mission calendars in healthcare nonprofits.

Where they started.

The American Diabetes Association runs one of the most ambitious mission calendars in healthcare nonprofits.

1. 01Major events, year-round fundraising, ongoing community engagement across local chapters, and a brand standard that has to hold up across every venue, livestream, and paid placement.
2. 02The work is multi-channel by definition.
3. 03The team needed a marketing partner that could hold the whole program, not coordinate across five vendors who each run one piece.

What we shipped.

Reneka runs as the integrated marketing partner across the ADA program.

1. 01We organize and produce the events themselves: venue, run-of-show, attendee engagement, and the operational logistics that turn an idea into a successful evening.
2. 02We design and execute the fundraising programs that sit alongside the events.
3. 03We hold the brand standard across every touchpoint: visual system, voice, and the rules that keep a national brand consistent at the local level.
4. 04We produce the livestreams that extend the events to audiences who cannot attend in person.

Numbers.