Style for Style Noire: from brand to multi-vendor marketplace, in one launch.
About Style for Style Noire.
Style for Style Noire is a direct-to-consumer launch engagement run on Reneka's AAIA framework. Style for Style Noire had a brand identity, a clear founder vision, and no place for women to actually shop.
Where they started.
Style for Style Noire had a brand identity, a clear founder vision, and no place for women to actually shop.
- 01The category the brand serves, extended-size women's shoes, is one of the most chronically underserved corners of fashion.
- 02Founder Leslie Cleaver had the brand.
- 03She did not yet have the commerce engine, the vendor partnerships, the search visibility, or the paid acquisition program required to make the brand a real company.
What we shipped.
Reneka designed and developed the Style for Style Noire website as a multi-vendor commerce platform, partnering with shoe brands so that extended-size customers could shop their full size range across multiple labels in one place.
- 01We then ran the launch as an ongoing program: SEO and GEO across the extended-size search landscape, paid media on Google and Meta to drive launch demand, and the technical and content infrastructure to make the platform indexable, citable, and convertible.
Numbers.
Style for Style Noire existed as a vision before it existed as a place to shop. Reneka built the engine, wired up the partnerships, and turned it into a real company.
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